Implementation resource
120-day tokenization launch plan
A sales and implementation resource for institutions and issuers that need to understand the work required to move from tokenization interest to a committee-ready, controlled private-market launch.
Built for decision makers who need a real pack
Who uses it
Banks, brokers, and wealth platforms preparing an owned platform launch.
Issuers and asset owners preparing a tokenized private-market deal.
COO, CTO, compliance, and legal teams aligning launch responsibilities.
Partners who need a realistic implementation timeline before client commitment.
Outputs
Phase map from readiness review through production handover.
Decision gates for legal perimeter, architecture, integrations, investor workflow, and reporting.
Owner matrix for Asset Haus, client teams, counsel, regulated partners, and service providers.
No-go criteria for weak evidence, unresolved legal roles, and unsupported liquidity assumptions.
Inside the resource: the questions it has to answer
Days 1-30: readiness and perimeter
- Confirm path: own the platform, launch a private listing, partner workflow, or no-go.
- Map issuer, platform, counsel, regulated partner, custody, onboarding, transfer, and reporting roles.
- Identify evidence, documents, integrations, and claims that must be resolved before build.
Days 31-60: architecture and configuration
- Configure investor workflows, registry, eligibility checks, document flow, and reporting outputs.
- Prepare integration plan for KYC, custody, payment, CRM, data room, or existing portals.
- Draft runbook, support model, and escalation logic.
Days 61-90: UAT and governance
- Test investor journey, admin journey, registry outputs, transfer requests, and reporting exports.
- Review control logs, RBAC, exception handling, and change-management process.
- Complete committee pack and readiness decision before launch.
Days 91-120: launch and handover
- Move approved workflows into production with controlled participant scope.
- Hand over runbooks, support cadence, reporting schedule, and post-launch review gates.
- Track issues, partner dependencies, and expansion decisions after first launch.
Boundaries: a scoping aid that does not replace professional advice
120 days is a planning model, not a guaranteed timeline.
Launch timing depends on integrations, legal review, partner onboarding, and client readiness.
Production launch does not imply capital raise completion or secondary liquidity.
Questions teams ask first
Is 120 days guaranteed?
No. It is a planning model for scoped launches. Timing depends on integrations, legal review, partner onboarding, documents, and client readiness.
Does the plan apply to both owned platforms and private listings?
Yes. The first phase decides which path is appropriate, then the implementation plan narrows around that path.
What happens in each 30-day phase?
Days 1-30 cover readiness and perimeter, days 31-60 architecture and configuration, days 61-90 UAT and governance, and days 91-120 launch and handover.
Does a production launch mean the capital is raised?
No. Production launch does not imply capital raise completion or secondary liquidity. Weak evidence, unresolved legal roles, and unsupported liquidity assumptions are no-go criteria in the plan.
Send us a short brief on your project
Request the resource, run the readiness flow, or contact the team directly if the mandate is already active. The team replies by email within one business day.